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RMT's ground-breaking Call
Centre 'London Calling' is
celebrating its first anniversary.
A team of dedicated members
who phone up on behalf of the
union have convinced over
1,000 lapsed members to re-
join RMT over the last 12
months.
“When 'London Calling' was
launched last September we
were confident it would be a
success but we had no idea
just how successful,” said
national organising co-
ordinator Alan Pottage.
Volunteers attempt to call all
lapsed members to find out if
there is a problem and
encourage any leavers to re-
join and remain protected by
the union.
Alan said that this effort to re-
engage with members
indicates how important RMT
feels about every member.
As a result of the calls, many
problem areas have been
identified and information
passed on to officials in order
to find a solution.
Callers have also been asked
to phone members with
information about specific
campaigns and it is proving a
good way to explain the
union's policies and deal with
any concerns or areas of
confusion.
The London Calling volunteers
are all dedicated RMT
members with a huge amount
of experience, both in the
workplace and in the union
itself, and these abilities have
helped enormously in this
great success story.
“The efforts that have been
made have substantially
increased our ability to
communicate effectively with
our members.
“This has always been one of
our general secretary's burning
priorities and we look forward
to another successful year,”
Alan said.
RMTnews :: october 2006 :: www.rmt.org.uk
12
R
MT has won a grant from
the Union Modernisation
Fund to develop and implement
a web-based membership system.
The Union Modernisation
Fund is a government grant
scheme which gives money to
unions “in support of innovative
projects” which, it is hoped, will
lead to “a transformational
change in … organisational
effectiveness or efficiency”.
RMT’s application to the fund
emphasised the benefits that a
web-based system would bring
in terms of improved
communication with and
between members and keeping
membership records up to date.
The bid was successful and
the union will match the money
awarded. The project to
introduce the new membership
system is to be known as the
‘ReMoTe Access’ project and is
being led by Peter Waters, who
has been seconded to the job of
project manager from his
position as head of membership.
Miller Technology has been
selected as the software supplier.
Located in central London,
Miller Technology is a specialist
supplier of database systems to
membership and contact based
organisations, including a
number of trade unions, such as
UNISON, PCS and ATL.
Peter said that the new
system will lead to a number of
noticeable improvements.
“Once up and running, the
system will allow members to
access their own membership
record, on-line and make
changes to the detail held,
directly on the membership
database.
“It will allow you to change
such things as payment method,
address, employer, grade,
workplace and anything else we
think would be appropriate.
“Above all, the system will
give you direct access, on-line,
to current branch information,
as well as local and national
news,” he said.
Branch secretaries will also
benefit by being able to access
up to-the-minute branch records
and improving their ability to
communicate effectively with
their membership.
Working with head office,
branch secretaries will provide
the information that will
contribute, over time, to a profile
of each member’s interests and
activity within the union.
Setting up the new improved
system is a lengthy process, but
Peter said that the system has to
be built to the union’s
requirements and his job is to
ensure that RMT gets exactly
what it wants for its members.
The system will need to be
designed, agreed and developed,
before being thoroughly tested
prior to release.
“The plan is to go live with
the new system late in February
of next year,” said Peter.
Members will be kept
informed of the progress of the
project through RMT News, so
watch this space.
London Calling
MODERNISING THE UNION
Peter Waters is overseeing the modernisation project